E-cig users are always looking for high quality products the more stars a product has the chances are shoppers are more likely to make a purchase. The same may be true when it comes to berry flavor e-juice, due to the fact that other shoppers have already tried it and rated it. There are higher star ratings for this e-liquid than other fruit flavors, 90% have given it 4 stars or higher. With these kinds of ratings it is no wonder e-cig smokers are choosing berry flavored e-liquids.